Founded in 2008 by Nikki Bowman, New South Media, Inc. is a multimedia company that publishes regional magazines for a national audience. In addition to West Virginia Focus, New South Media, Inc. publishes WV Living, MorgantownWV Weddings, WV Living Outdoors, Explore, and The Ultimate Sports & Travel Guide to the Big 12.



Nikki Bowman

Founder, Publisher, and Editor

Nikki Bowman, a West Virginia native, is the founder and owner of New South Media, Inc., which publishes the critically acclaimed WV Living, WV Weddings, West Virginia Focus, Explore, and Morgantown magazines. In January 2015, her company also took over the editorial and design of Wonderful West Virginia magazine. She graduated from West Virginia University and received her master’s degree in Writing from DePaul University in Chicago. 

Nikki has nearly 15 years of experience editing magazines in Chicago, Washington, D.C., and Mississippi, and has won several industry awards. Since moving back to West Virginia in 2008 to launch WV LIVING and WV WEDDINGS magazines, she has logged thousands of miles in her car driving from one corner of the state to the other. She frequently speaks about the need for West Virginians to become invested in their communities and to take pride in their heritage, and she has seen firsthand the important role that tourism has in keeping our state’s small towns and businesses viable. Through her magazines, she is a passionate advocate for encouraging West Virginians to discover the hidden gems in their own backyard.

Nikki serves on the several boards including the Morgantown Chamber of Commerce, Tamarack Artisan Foundation, Regional Board of AAA, and the Greater Morgantown Convention and Visitor’s Bureau. She was recently chosen as a Folio: Top Woman in Media in 2015 and was given the SBA’s 2014 Women Business Champion Award. Nikki was also chosen by the Women’s Business and Training Center as the 2011 Pocahontas County Woman Business Leader and selected by the State Journal as one of the Generation Next 40 under 40. Her company is the recipient of six Star of the Industry Awards given by the West Virginia Division of Tourism.


Carla Witt Ford

Graphic Designer

A native West Virginian, Carla has been adding her touch to photography, print, and other areas of design for more than half of her life. Before joining WV LIVING she was a photographer for the government and an adjunct photography professor at Fairmont State University (BS Graphic Design alumna). As a BFA graduate from the West Virginia University School of Design, she seeks to share the beauty of her beloved state through her work. Whether it is with wit or wisdom, as an artist, she is always looking for new ways to make her audience sit up and take notice.

She currently lives on her family farm in Marion County with her daughter, Olivia, her high school sweetheart, and four cats.


BeckyBecky Moore

Graphic Designer






KatieGKatie Griffith

Managing Editor

Katie is a journalist living in Morgantown. She’s a WVU graduate with degrees in English, journalism, and French. After three years away from West Virginia living in Washington, D.C. and then traveling through China, Katie decided there really is something to be said for clichés like “home is where the heart is.” In 2014 the Morgantown native moved back. She spends too much time at places like Black Bear, Apothecary, Terra Café, and The Grind. Hobbies include taking neighborhood walks to jealously salivate over the grand houses of South Park and the adorable cottages in Suncrest. She’s still renting. 


Pam Kasey

Managing Editor

Pam has traveled, brewed, farmed, counseled, and renovated, but most loves to write.
Her most recent writing position was as senior energy reporter with The State Journal in Charleston. She has degrees in economics from the University of Chicago and in journalism from West Virginia University. She and her husband, Evan, rehabilitated a Civil War-era log house outside Morgantown and they live there with their teenage son, Reese,
and Perry the Cat.


Katie Willard

Web & Social Media Manager

Katie hails from Keyser, a small town in the Potomac Highlands of West Virginia. She holds a BS in Animal and Nutritional Science along with an MA in Corporate and Organizational Communication from West Virginia University. Katie fell in love with the art of communication while working in the Public Information Office at the West Virginia Department of Environmental Protection and as a Marketing Communications Specialist for Catholic Charities West Virginia.

She lives in Fairmont with her husband, Anthony, and their devoted golden retriever named Lady. She’s an outdoor gal who likes to fish, hike, and kayak. Katie spends a multitude of hours online but is learning to put down her smartphone to enjoy the gorgeous sunsets from the deck of her new home.


Sarah Shaffer

Operations Manager

Sarah is originally from the suburbs of Pittsburgh, but moved to West Virginia in 2011 and quickly fell in love with the mountain state. She graduated from Westminster College (PA) with a degree in public relations and communication studies and her background ranges from community outreach to banking to non-profit work. She can’t go a day without reading at least a few pages from a good book and enjoys spending her free time exploring the state she now calls home.

Sarah currently resides in Fairmont with her husband Jake and their rescue animals, a fat cat named Cam and Mikan the dog.


Bekah Call

Advertising and Marketing Manager

Bekah is a Charleston, WV native who has resided in Morgantown for several years. Upon graduating from Fairmont State University in the spring of 2012 with a BS in Fashion Merchandising and an AS in Applied Design, Bekah hopped a plane to San Diego for an internship with a human rights activist group. After spending six months enjoying the West Coast, she decided it was time to come home to the Mountain State. Before joining the New South Media team, Bekah worked in newsprint media and as a barista. She is a bookworm, blogger, and classic rom-com movie buff who spends her free time in the yoga studio, dancing at music festivals, and getting lost in nature. She currently lives in South Park with her fiance Kevin and their two dogs, an Old English Sheepdog named Jasey and a black Lab named Bodhi.


SeasonSeason Martin

Advertising Account Executive

Season proudly hails from southern West Virginia and grew up in the quaint town of Crab Orchard, located just south of Beckley. She began her career in advertising with The Roanoke Times in Roanoke, Virginia and has continued to work with regional print media ever since. Season often boasts that she “bleeds” gold, blue, green, and white, as she holds degrees from both Marshall and West Virginia University. In 2002, she trained to be a whitewater river guide on the New and Gauley rivers, creating a lifelong passion. Most summer weekends, Season can be found rafting with her family on one of the Mountain State’s many rivers or camping in the state parks.


Amanda_Eskew_webAmanda Eskew

Advertising Account Executive

Amanda lives in a quiet little country community just north of Charleston with her husband, two beautiful daughters, and a spoiled-rotten Cane Corso (dog) named Mia. Growing up, Amanda always though she would move west, and even spent a good deal of time in Colorado. But though the scenery was breathtaking, it just didn’t feel like home. Amanda’s love and passion for what makes West Virginia truly wild and wonderful brought her back to her home state for good.

Amanda is an avid outdoors girl. Her father instilled in her a passion for hunting, fishing, and camping that she hopes to pass along to her own children. She’s also a fan of extreme sports, and started whitewater rafting and rappelling back in her early twenties. Before starting a family, Amanda spent time surfing and traveling in Costa Rica and the Virgin Islands. She even spent a month driving from Colorado to Oregon, down Highway 1 through California and Baja Sur to Cabo San Lucas and back, surfing her way through. Amanda hopes to share these same kind of adventures with her husband and daughters.


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